STOCK UP ON STAMPS……..or consider other methods of communication!

A first class stamp will cost 60p as of the 30 April 2012 and its second-class pal will rise to 50p!

If like one of our clients, you have up to now preferred to communicate with your clients by post (direct mail is still big business in some sectors) perhaps now is the time to consider new ways of spreading your message.

E-newsletters are becoming more and more popular as even the most basic web based email systems have become more sophisticated and design-led content can be viewed easily.

They can be set up quickly, easily and cost-effectively. Systems such as Mail Chimp even allow you to track who is opening your newsletter, who is linking back to your website – who doesn’t like statistics!!

Social media – Facebook for business, Twitter and LinkedIn are all fantastic platforms to tell potential clients all about you and what you can do for them. We have worked with a number of businesses lately who had been a bit scared of dipping their toe into the sea of social media but once its benefits were explained and tools like Hootsuite introduced, which is a great time saving device, there’s been no stopping them!

Getting your website spot on is also important – if you are running an event, for example, you could have all of the information neatly stored on your website – simply email your targets and ask them to take a look online. Anyone who isn’t able to do this can still be offered the chance to receive a copy of the information in the post but you are bound to save costs by giving email a try.

The team at One to Three won’t abandon good old snail mail altogether – we still get excited receiving a nice card in the post! - but we will continue to embrace all of the other ways of communicating that have been so successful for our business and for so many of our clients. And we may well stock up on our 1^st and 2^nd class friends (as long as the price isn’t printed on the stamp they will still be valid!)

What do your clients mean to you?

As we “march” into Spring we wanted to take some time to recognise the fantastic people who make what we do a pleasure – our clients!

We are lucky enough to work with some fantastic people and it means that we really enjoy coming to work every day and genuinely want to do a fantastic job for them. In our first two years we have worked with over 30 clients and this figure is growing on a weekly basis - in March alone we have worked on various SEO, social media and PR projects for new clients including a country pub, a hairdresser, a jewellery maker and a healthcare company in Australia!

We work for a wide variety of companies in industries as different as funerals and interior design, pharmaceuticals and recruitment. One of our clients has almost 1,000 employees others are sole traders.

What they all have in common is a desire to be forward thinking when it comes to their marketing and PR strategies – they are not frightened to take the leap into social media or to put themselves “out there” by using PR. They value us as part of their team and we take the time to really understand their business and their specific objectives.

One of our longest standing clients, Companion Care Vets (www.ccvets.co.uk) was listed as one of The Sunday Times Top 100 Companies To Work For on Sunday 4^th March. We are so proud to work with this fantastic company who have always treated us not as consultants or freelancers but truly part of the team.

Our clients mean the world to us – they are the life blood of our business, the reason we love what we do and the day that we stop getting excited about getting a client in the press or getting them on the first page of Google is the day we will stop what we’re doing….but we don’t think that’s going to happen, do you?!