Many of our clients are, like us, working parents and some have commented on getting back in to 'work-mode' now that the nights are drawing in and the first Christmas (I know, don't get me started!) ads have started popping up.
So....how best to do this?
Our advice is three-fold:
1) Get out there and network!
Those of you who know us will have heard us raving about business networking. Whether it's a weekly breakfast meeting, a monthly lunch or a drop in session where you grab a coffee, networking WORKS! Attending meetings and expanding your contact list is a sure fire way to get you back into 'work mode.' As members of both WIBN and Athena we can highly recommend these groups and we also love the set up of Business Biscotti and Fabulous Women and Marvellous Men.
2) Get Social!!
Do you #hashtag and RT?
Have you posted or shared lately? Do you pin?
Social media is here to stay and an extension of the physical networking we mention above.
Get to grips with Facebook for Business, Twitter, LinkedIn, Pinterest, Instagram...the list goes on and on and a whole new world of business opportunity can open up to you.
3) Review
Dust off your marketing plan (and if you haven't got one.......give us a call!) and review where you are. What have you achieved? What are your goals for the next quarter? What areas could do with a refresh?
Review your website too - is in up to date? Do you have any recent testimonials and case studies online? Do all of the links work? How is it performing (Google Analytics is a FREE tool...a must have for this review process.)
Many of our clients use us to help them get into 'work-mode' - by booking a brainstorm meeting that can focus their marketing and provide achievable goals. We always leave clients with some 'quick win' ideas, a list of 'must-haves' and then ideas that can be put on the back burner. More information about our brainstorm sessions can be found on our website
So, enjoy 'back-to-school' and remember 1) network, 2) get social and 3) review!!
x
