Have you noticed that the 'reach'
of posts on your Facebook business page have been less in the past few months?
If so you're not alone….A recent study found that companies' posts dropped from
reaching 12% of their followers in October to just 6% by February.
Facebook has attributed this change to the fact that
more and more businesses are joining the Facebook for Business platform - a
typical Facebook user receives 1,500 posts per day from friends and pages and
Facebook chooses around just 300 to appear in your news feed!
Don't despair though and certainly don't give up on
Facebook for Business - it's still a fantastic marketing tool.
There's lots you can do:
1) Boost posts. For just a few pounds you can boost
specific posts to increase their reach. Perfect for a big piece of news, a
launch, an event (getting bums on seats!) or perhaps a competition
2) Advertise your Facebook page. Again not costing the
earth a strategically timed ad can work wonders for your page growth.
3) Use Facebook Insights to analyse which posts are most
popular with your audience.
4) Really consider your content. Facebook leans towards
what it describes as 'quality content.'
So what is quality content? Here's a few tips:
1. The
more relevant the content, the more likely people are to engage with it
(which Facebook
loves!). So ask yourself, “will people share this or comment on
it?”
2. Add
value. Share tips and hints … think 'free' information also think about
links to interesting
articles or customer testimonials. Google Alerts is a
great place to find newsworthy content – a
daily or weekly email of the best
news based on your keywords saves time and offers great content
ideas.
3. Research
suggests that posts containing photos get 53 percent more Likes, 104
percent more
comments, and 84 percent more clicks than those that do not.
Videos also work well.
4. Research
says that posts with less than 80 characters get 66 percent more engagement.
5. Facebook
Insights will help you see which posts are driving the most
engagement, views, and
reach. You can also review day of the week, time of day,
and frequency of posts, as this will help you
optimize posting activity.
6. Don't
think about 'selling' ask questions, use polls and “fill in the blank” posts to
stimulate
engagement from fans. Think about your call to action.
7. Always
reply to people who comment on posts with a comment of your own,
and thank those who
Like or share your content. Not only is it polite it will
encourage future engagement.
We help businesses to maximise their social media presence
- from bespoke workshops to ongoing support ….. to find out more just drop us aline…….
